Our mission is simple. To make supplements you'll actually take.
Our north star: Make the supplement you'll actually take.
Every other format puts something between you and your routine: water,
prep, swallowing, taste, bulk. StripIt removes all of it. The result is a
supplement that dissolves in seconds, fits anywhere, and tastes good
enough to want to use. That's not a detail. That's the whole point.
The StripIt Story
We have people in our family who can't swallow pills. Watching them struggle with something as simple as a daily vitamin was the spark. But the more we dug in, the bigger the question got — why is the entire supplement industry still stuck in the same formats?
Pills, powders, gummies. All designed for a shelf, not for a life. So we spent a year obsessing over something better. Testing. Reformulating. Scrapping dozens of versions.
Until we had it — a clean, dissolvable strip that works in seconds, goes anywhere, and actually gets absorbed. What started with our family became something we think, and know, everyone deserves.
-- Noy & Vem
Our Vision for the Future
We believe the supplement industry is ready for a transformation. For too long, the category has relied on outdated formats and confusing routines. At StripIt, we’re building a new approach centered around three ideas:
Better Formats
Health products should be effortless to use.
Better Formulations
Clean ingredients and balanced nutrients people actually need.
Better Experiences
Health should fit seamlessly into real life.
