We Started a Supplement Company and Discovered Something Interesting About Supplement Delivery Systems

Key Takeaways

StripIt is a company focused on oral dissolvable supplement strips and oral thin film supplements.
Most supplement discussions focus on ingredients, vitamins, minerals, and dosages.
Very few discussions focus on supplement delivery systems.
Supplement adherence and supplement compliance may be just as important as supplement ingredients.
Oral dissolvable supplement strips offer an alternative to pills, capsules, tablets, powders, and gummies.
The future of supplements may depend not only on better ingredients, but also on better delivery methods.

Why We Started Researching Supplement Delivery Systems

About a year ago, my brother and I decided we wanted to build StripIt.

Like many entrepreneurs entering the supplement industry, we assumed the biggest challenge would be identifying the best supplement ingredients, understanding supplement dosages, reviewing clinical studies, and determining which vitamins, minerals, probiotics, and wellness ingredients were worth including in our products.

Instead, we discovered something unexpected.

The more we researched the supplement industry, the more we realized that almost every conversation focused on what was inside a supplement, while very few conversations focused on how the supplement was delivered.

That realization led us into months of researching:

Supplement delivery systems
Oral dissolvable supplement strips
Oral thin film supplements
Supplement absorption
Bioavailability
Ingredient stability
Supplement adherence
Consumer behavior
Manufacturing limitations
Wellness routines

What started as product research quickly became an obsession with supplement delivery methods.

Why Do So Many People Dislike Pills?

One of the most common themes we encountered was frustration with traditional supplement formats.

Many consumers told us:

They dislike swallowing pills.
They forget to take supplements consistently.
They are tired of carrying multiple supplement bottles.
They find powders inconvenient.
They prefer simpler wellness routines.

At the same time, pills, capsules, and tablets remain the dominant supplement delivery system throughout the health and wellness industry.

This raised an important question:

Are pills actually the best supplement delivery method, or are they simply the most established?

The Most Common Supplement Delivery Methods

Today, consumers have more choices than ever when it comes to supplement delivery systems.

Common supplement formats include:

Pills and Tablets

The most common supplement format. Widely available and familiar to consumers.

Capsules and Softgels

Frequently used for vitamins, probiotics, omega-3 supplements, and wellness products.

Powders

Popular for protein powders, hydration products, greens powders, and performance supplements.

Gummies

Often chosen for convenience and taste, though many contain sugar or additional sweeteners.

Liquid Supplements

Used for vitamins, herbal extracts, and specialty wellness products.

Oral Dissolvable Supplement Strips

A newer supplement delivery system designed to dissolve in the mouth without water.

Oral Thin Film Supplements

Thin dissolvable films that provide a portable alternative to traditional supplement formats.

Why StripIt Focused on Oral Dissolvable Supplement Strips

As we continued researching supplement delivery methods, we became increasingly interested in oral dissolvable supplement strips.

Not because we believe they are the perfect solution for everyone.

But because we believe consumers deserve more options.

At StripIt, we focus on oral dissolvable supplement strips and oral thin film technology because we saw an opportunity to create a supplement format that is:

Portable
Convenient
Easy to carry
Simple to use
Compatible with busy lifestyles
Designed to support supplement adherence

For some consumers, pills may still be the preferred option.

For others, gummies, powders, liquids, or capsules may be a better fit.

Our goal is not to replace every supplement delivery method.

Our goal is to expand consumer choice.

Why Supplement Adherence Matters

One of the most important lessons we learned while building StripIt is that supplement adherence is often overlooked.

Consumers spend significant time researching:

Vitamin supplements
Probiotic supplements
Sleep supplements
Wellness supplements
Supplement ingredients
Supplement absorption
Bioavailability

Yet many people struggle with consistency.

The reality is simple:

A supplement only works if you take it consistently.

Whether someone chooses a capsule, tablet, gummy, powder, liquid, or oral dissolvable supplement strip, maintaining a sustainable supplement routine is often more important than finding the perfect product.